Posted inBranding
The 101 of category design – Step 2 – Naming & Framing Your Category Name
The Lure of the Invisible Brand We like to imagine ourselves as free agents, wandering through a marketplace of choices with a tidy budget and a clear sense of self.…







![[AMA] Hi, I’m Loren Baker, I’m the Founder of SEJ (Search Engine Journal), have been doing SEO for years & do a lot of content marketing.](https://www.christmasnumberone.com/wp-content/uploads/2026/10/pexels-photo-270637-3-1024x680.jpeg)

